strategic communications solutions
TRANSFORMING CHALLENGES INTO OPPORTUNITIES
How a business communicates has a tangible impact on reputation, brand and bottom line.
Working together with your team and in partnership with our networks, Forbes Consultancy can create an enhanced communications strategy to boost reputation, increase engagement and embrace innovation.
Principal Mark Forbes has expertise, connections and reputation - built through more than two decades of experience at the highest levels of the media and communications industry. A former Editor in Chief of The Age, he is a veteran of traditional platforms and innovator in new ones, with cross cultural experience across the Asia-Pacific.
Together we can:
Target opportunities within the evolving media environment and place content for maximum impact.
Guide a communications strategy that incorporates goals to enhance your reputation and boosts brands and profits.
Create premium content, and distribute your content via traditional, proprietary or open channels.
MARK FORBES - PRINCIPAL
Mark Forbes has a unique and successful track record as a journalist, communicator, manager and leader.
As Editor in Chief of The Age he led more than 200 editorial employees, with ultimate editorial, legal, strategic and management responsibility across all platforms. Mark is highly regarded for making sound decisions, managing complex and disrupted environments and navigating risks to corporate integrity, brand and image.
He holds a Masters in Strategic Affairs from the Australian National University and is a Leadership Victoria graduate. Experienced across all media platforms, Mark has also worked with Channel Seven and the ABC’s Four Corners.
Mark edited The Sunday Age when it was named the Asia-Pacific’s Sunday newspaper of the year in 2012. Mark has won several Quill Awards, a Walkley Award for an expose of Australia’s role in the international steroid trade and the United Nations Media Peace Prize for a ground-breaking journey into Papua.
Mark’s investigation into the international steroid trade saw Australia’s export laws changed and his reporting of the Victorian emergency services dispatch contract resulted in the Intergraph Royal Commission.
Mark is known and respected across media circles, and well versed in government processes. He knows legal and commercial risks, but also the importance of influencing public opinion.
He has widespread experience of working collaboratively within and across teams, bringing together all elements of businesses to achieve positive outcomes.
SERVICES
Media RELATIONS
Strong relationships across the sector and facilitate engagement and the placement of content.
Issues Management
Identifying key issues, we develop a proactive, positioning strategy and place content to enhance goals.
CRISIS Management
A proactive, protective strategy will mitigate harm while seeking opportunities to promote long term goals.
Strategic planning
Auditing and strategic goals and refining communications strategy, ensuring integration and effectiveness.
Content creation
Creation of premium content for distribution via traditional, proprietary or open channels.
Media Training
Media training and coaching to take advantage of opportunities, deal with challenges and convey key messages.
CONTACT US
Please contact us for a consultation on improving your communications performance, via the box below. You can also email Mark at mark@forbesconsultancy.net or call +61 (0) 419 583 892.